Role
Visual Identity: Logo/Wordmark Color Palette Typography Image Treatment Brand Application Web Design: Sitemap Wireframes Content Strategy UI/Layout
Team
John Athorn — Creative Direction, Strategy George Clark — Creative Direction, Strategy Sean Powell — Design
Agency
Athorn Clark & Partners
Mistral is a seed stage venture capital firm based in Ontario, Canada. I partnered with AC&P to design a brand identity and website that expressed the company’s personality and core values. In the redesign of the site we focused on adding more substance to the main landing page. We also gave more prominence to the founders of Mistral’s startup investments and the important role Mistral has played in the progress of each company.