Groups360 is revolutionizing the process for large group and event bookings within the hospitality industry. Following a partnership with several premier hotel brands, the company’s founding members approached us to help re-imagine their visual identity and landing page. Our redesign simplified the brand’s visual language and tone of voice, introducing the concept of distinct, personalized meeting solutions. We showcased this through an updated wordmark and refined color palette alongside a series of illustrations and icons. Each element features a bright orange character or symbol that stands out from the rest, reenforcing the idea that the startup’s technology helps users filter through the clutter and find precise solutions that align with their goals.