First Horizon
Brand campaigns for a monumental merger.
Industry
Financial Services
Financial Services
Financial Services
Financial Services
Role
Designer at The Buntin Group
Designer at The Buntin Group
Designer at The Buntin Group
Designer at The Buntin Group
Team
Jeffrey Buntin, Jr. – Business Development, Copywriting Geoff Lysaught – Strategy Sarah Fink – Strategy Aron Cleary – Creative Direction, Copywriting Jenne Webster – Art Direction Jayden Harmse – Art Direction, Design Rocky Perez – Content Strategy, Copywriting Marissa Harkai – Project Management Sean Powell – Design
Jeffrey Buntin, Jr. – Business Development, Copywriting Geoff Lysaught – Strategy Sarah Fink – Strategy Aron Cleary – Creative Direction, Copywriting Jenne Webster – Art Direction Jayden Harmse – Art Direction, Design Rocky Perez – Content Strategy, Copywriting Marissa Harkai – Project Management Sean Powell – Design
Jeffrey Buntin, Jr. – Business Development, Copywriting Geoff Lysaught – Strategy Sarah Fink – Strategy Aron Cleary – Creative Direction, Copywriting Jenne Webster – Art Direction Jayden Harmse – Art Direction, Design Rocky Perez – Content Strategy, Copywriting Marissa Harkai – Project Management Sean Powell – Design
Jeffrey Buntin, Jr. – Business Development, Copywriting Geoff Lysaught – Strategy Sarah Fink – Strategy Aron Cleary – Creative Direction, Copywriting Jenne Webster – Art Direction Jayden Harmse – Art Direction, Design Rocky Perez – Content Strategy, Copywriting Marissa Harkai – Project Management Sean Powell – Design
Deliverables
Campaign: Art Direction Content Strategy Visual Layout Image Treatment Motion/Video Paid Social Display Ads TV End Cards
Campaign: Art Direction Content Strategy Visual Layout Image Treatment Motion/Video Paid Social Display Ads TV End Cards
Campaign: Art Direction Content Strategy Visual Layout Image Treatment Motion/Video Paid Social Display Ads TV End Cards
Campaign: Art Direction Content Strategy Visual Layout Image Treatment Motion/Video Paid Social Display Ads TV End Cards
First Horizon was born out of the merger of First Tennessee and Capital Bank. The organization selected our team at The Buntin Group to help with the announcement of their new identity and partnership. Following the initial brand launch, we created a second campaign to promote the resilience of local businesses during the coronavirus pandemic.
Brand Launch Campaign
Brand Launch Campaign
Brand Launch Campaign
Brand Launch Campaign
Understanding runs deep.
Understanding runs deep.
Understanding runs deep.
Understanding runs deep.
We drew a parallel between the boldness of children facing new challenges—like stepping to the edge of a high dive or gripping the first knot of a towering rope climb—and the courage it takes to make high-stakes decisions in business. The visuals capture the raw, visceral moment of decision, illustrating that progress is built on taking the right risks. The tagline, “Understanding Runs Deep,” communicates how the new partnership would catalyze a deeper level of empathy toward the company’s clients.
We drew a parallel between the boldness of children facing new challenges—like stepping to the edge of a high dive or gripping the first knot of a towering rope climb—and the courage it takes to make high-stakes decisions in business. The visuals capture the raw, visceral moment of decision, illustrating that progress is built on taking the right risks. The tagline, “Understanding Runs Deep,” communicates how the new partnership would catalyze a deeper level of empathy toward the company’s clients.
We drew a parallel between the boldness of children facing new challenges—like stepping to the edge of a high dive or gripping the first knot of a towering rope climb—and the courage it takes to make high-stakes decisions in business. The visuals capture the raw, visceral moment of decision, illustrating that progress is built on taking the right risks. The tagline, “Understanding Runs Deep,” communicates how the new partnership would catalyze a deeper level of empathy toward the company’s clients.
We drew a parallel between the boldness of children facing new challenges—like stepping to the edge of a high dive or gripping the first knot of a towering rope climb—and the courage it takes to make high-stakes decisions in business. The visuals capture the raw, visceral moment of decision, illustrating that progress is built on taking the right risks. The tagline, “Understanding Runs Deep,” communicates how the new partnership would catalyze a deeper level of empathy toward the company’s clients.
Display Ads
Display Ads
Display Ads
Display Ads
Geo-targeted banner ads helped announce the merger in key markets.
COVID-19 Response Campaign
COVID-19 Response Campaign
COVID-19 Response Campaign
COVID-19 Response Campaign
Unstoppable starts here.
Unstoppable starts here.
Unstoppable starts here.
Unstoppable starts here.
Less than a year after First Horizon’s initial brand launch, the world was hit with a global pandemic. As businesses started to apprehensively re-open, we worked with First Horizon to help call attention to the resilience and innovation of business owners and industry professionals amidst the industry transformation and global uncertainty. We amplified their message of strength, adaptability and community through a campaign that served as a beacon of hope and empowerment throughout an otherwise challenging time.
Less than a year after First Horizon’s initial brand launch, the world was hit with a global pandemic. As businesses started to apprehensively re-open, we worked with First Horizon to help call attention to the resilience and innovation of business owners and industry professionals amidst the industry transformation and global uncertainty. We amplified their message of strength, adaptability and community through a campaign that served as a beacon of hope and empowerment throughout an otherwise challenging time.
Less than a year after First Horizon’s initial brand launch, the world was hit with a global pandemic. As businesses started to apprehensively re-open, we worked with First Horizon to help call attention to the resilience and innovation of business owners and industry professionals amidst the industry transformation and global uncertainty. We amplified their message of strength, adaptability and community through a campaign that served as a beacon of hope and empowerment throughout an otherwise challenging time.
Less than a year after First Horizon’s initial brand launch, the world was hit with a global pandemic. As businesses started to apprehensively re-open, we worked with First Horizon to help call attention to the resilience and innovation of business owners and industry professionals amidst the industry transformation and global uncertainty. We amplified their message of strength, adaptability and community through a campaign that served as a beacon of hope and empowerment throughout an otherwise challenging time.
