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Atlantis is a resort located on Paradise Island in The Bahamas. It features the largest waterpark in the Caribbean, over 5 miles of beaches and a vast selection of other activities and amenities. After developing a visual direction for Atlantis’ summer campaign, we designed a landing page to help promote the resort’s seasonal offerings and encourage users to explore its extensive range of opportunities.
Design Direction
It was important for the landing page to fit cohesively next to the other campaign elements and communicate the message of “endless summer experiences.”
To do this, we implemented a series of continuous marquees and sliders to inform the brand’s audience of just how much Atlantis offers in a way that felt truly unlimited. In the site’s header section, we also incorporated a text marquee that transitioned with a unique headline along with the relevant campaign imagery. Upon its launch, along with an array of other deliverables, the landing page successfully helped increase traffic to Atlantis’ main site and boost conversions for summer bookings.
