Artist Growth is a startup that creates business and finance management tools for creative professionals and companies. The platform, which began as a simple idea for musicians to manage their business, has grown into enterprise level software capable of scaling to a wide variety of users and business needs. We worked closely with Artist Growth’s leadership team to define their core audiences, attributes and ultimately craft an updated visual identity and marketing site. The refreshed direction emphasizes the playful, empowering spirit of the creators who have helped fuel the company’s ambitious innovation and success.