Life Is Beautiful is a music and art festival in Downtown Las Vegas featuring a mix of music, art, food and interactive experiences. The event was created to celebrate the positive aspects of life and is known for its diverse music lineups, large-scale art installations and celebrity chef demonstrations. After our team completed an update of the festival’s visual identity for 2023, I was brought on to help create a sequence of motion templates for the brand’s animated/video touchpoints. Everything from the logo, icons and typographic lockups to interstitials, lower thirds and backgrounds were given effects and movement that complimented the new retro neon brand elements.